In this case, the individual’s experience with Google’s listing service has now become negative and therefore, Google hands that penalty along to you.Ĥ. If Google tells a searcher that your business is open at a certain time and they visit your business only to see the lights off and door locked, it won’t hesitate to add a strike to your batting count. 3. Incorrectly Listing Operating HoursĮnsuring that your business publishes operating hours, and that it is actually open during the hours you have listed, is important. Simply choose to display your business service radius instead of exact business location on your listing. Privacy concerns? Just because your home address is registered with Google does not mean it will be published. In this case, it is important to list a legitimate location such as your home address, as opposed to opting for a PO box, as Google considers a PO box an inaccurate address and deems it a ‘false address listing’. Is the nature of your business one that doesn’t really require an operating office, such as a landscaping business or mobile personal training business? Listing Your Business Address as a PO Box It should use the category “Pizza Delivery” and additional category “Pizza Takeout” (instead of the less specific “Delivery Restaurant” or “Takeout Restaurant”).Įnsuring the correct category is listed with Google will ensure you avoid penalty points and help get your business seen in local searches. “Papa John’s” offers pizza takeout and delivery but does not offer on-premises dining. It should use the category “Motel” rather than “Hotel” and should not include “Swimming Pool” as a category. “Super 8” is a motel with an onsite swimming pool. Google’s guidelines explained with a few great examples using Super 8 and Papa John’s Pizza: While this may seem like a straightforward task, for some businesses, the area may become a little grey. When setting up your business’s Google My Business listing, selecting the correct category is an essential step. Listing Your Business in the Wrong Category Ensure you aren’t making these 5 biggest google my business mistakes.
Managing and optimizing your business’s GMB listing is a key component to any local service-based business’ marketing strategy, and today, we’ll be diving into 5 key factors that could be negatively affecting the ranking of your business’s GMB rating.
Google my business services free#
Google My Business (GMB) is a free listing service provided by Google that allows businesses to provide important information such as their location and operating hours on Google’s Search Engine Results Page (SERP) and in Google’s Local Pack, or 3-Pack.
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